SPOTLIGHT
The most relevant stories are here which you must not miss!
Audience
Every country around the world is eagerly looking forward to increasing its share of Asian tourists, thanks to the simple mathematics of the exponential number of outbound tourists the continent generates. As we intend to closely record the experiential footprints of the travellers from all Asian countries, with a major focus on deep tourist-mining nations like India, China, Bangladesh, Pakistan, Thailand, Russia, Indonesia, Malaysia, Japan, and others, we can safely say, the world is watching us!
Utility
In a world of clutter, it is important to cut the crap and pick the crux. While doing so, it is not necessary to omit the required analysis or reject valid opinions for multiple perspectives. We believe in saving time, and publishing correct and useful information as our readers have a busy life and many things to see and do in this beautiful world. This is a single point go-to place to analyse all Asian travellers' footprints as well as find out what is happening to attract them in the first place.
Focus
Destinations around the world are giving information 24x7 to allure tourists. In today's digital age, when every potential traveller looks for the smartest phone that captures better photos and videos; when every breaking news is forwarded by one to another at lightning speed, there is no need to repeat the same again. How the overload of information can be curated and converted to smart content in a balanced way so that consumers, as well as those in the business both can benefit from the same, will remain our only call for action.
Editorial
As we step into 2025, a year brimming with promise and possibility, it is imperative to renew our collective pledge to protect and cherish the world we explore.
For travellers and locals alike, the responsibility to nurture our planet transcends borders, underscoring a shared commitment to sustainability and harmony.
In an era marked by escalating environmental challenges and societal divides, tourism emerges as a formidable force for good. Beyond its economic value, responsible travel fosters cultural empathy, environmental stewardship, and a profound respect for our shared humanity. When undertaken with intention, each journey becomes an opportunity to bridge divides, heal fractures, and contribute to a global community united in purpose.
Slow travel — the ethos of savouring experiences rather than rushing through destinations — stands at the forefront of this transformative movement. By immersing in the rhythms of local life, travellers forge deeper connections with people and places, fostering an appreciation that extends far beyond fleeting moments. This mindful approach not only counters the adverse impacts of over-tourism but also enriches the traveller’s perspective, creating memories rooted in authenticity and mutual respect.
by
J
Tourism, however, is not merely about the individual traveller’s journey. It is a collective endeavour that demands a balance between exploration and preservation. Initiatives like the Tourism SDG goals, supported by organizations such as UN Tourism, illuminate pathways to harmonize tourism with ecological and cultural conservation. These efforts champion practices that uplift local communities, safeguard heritage and protect fragile ecosystems from the ravages of neglect and exploitation.
In this age of Artificial Intelligence, Virtual Reality, and ubiquitous mobile connectivity, travellers must take conscious and informed decisions. The ease of access to the internet and digital tools should not lead to complacency. It is vital to discern credible information, avoid wastefulness in the name of luxury, and resist falling prey to fake news or trolls. Always evaluate information critically, and ensure travel is conducted legally and ethically. Engaging the expertise of trusted travel agents and tour operators can provide invaluable guidance, preventing missteps and enriching the travel experience.
As stewards of this planet, we must champion equitable tourism practices, guiding travellers to lesser-known gems and easing the burden on overstretched landmarks. Diversifying travel choices not only spreads economic benefits more equitably but also nurtures resilience in lesser-trodden regions, empowering them to thrive in a rapidly changing world.
The power of tourism lies not in the selfies taken or souvenirs bought but in the legacy it leaves. By embracing responsible and intentional travel, we contribute to a narrative of hope—one where tourism serves as a bridge to peace, a catalyst for sustainability, and a testament to the unyielding spirit of global solidarity. Let 2025 be a year where every journey becomes a step towards a brighter, more harmonious future for all.
June Mukherjee
#slowisthenewspeed #SloMo
REACH
Founding Editor
June Mukherjee
Publisher / Creative Director
Priyam Biswas
Write | Capture | Partner
