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Thailand's Sustainable Sojourn: Leading Meaningful Travel Towards Greener Horizon

Captivating travellers with its rich cultural tapestry and breathtaking landscapes, Thailand stands tall as a wholesome destination for the visitors. Committed to sustainability, the Land of Smiles is pioneering low-carbon initiatives and promoting responsible tourism, offering a harmonious blend of natural beauty and ethical exploration. With a visionary eye towards 2024, Thailand anticipates an exciting future where eco-conscious practices and immersive experiences will redefine the traveller's journey in this enchanting destination.
Siriges-a-nong Trirattanasongpol, the Director at Tourism Authority of Thailand (TAT) New Delhi Office in charge of a large South Asian market speaks to June Mukherjee, Founder Editor of
The Asian Footprints

June Mukherjee
Founder Editor, The Asian Footprints

Now that Thailand is swiftly returning to its pre-pandemic tourist arrival scenario, how would you analyse the Visit Thailand Year 2022-2023 campaign with reference to the South Asian market?

The Visit Thailand Year 2022-2023 campaign has been a pivotal initiative in the recovery of Thailand's tourism sector post-pandemic. The South Asian market has responded positively, showing a significant uptick in tourist arrivals. The campaign's comprehensive approach, including digital marketing, cultural exchanges, and travel packages, has resonated well with South Asian travellers who have a strong affinity for Thailand's diverse offerings. Thank you to all South Asian travellers who chose Thailand as their destination.

As projected in Amazing New Chapters, how did the tourists respond in terms of exploring newer destinations or is there still more demand for the popular Thai hotspots?

The response to the Amazing New Chapters campaign has been promising, with tourists increasingly showing interest in exploring newer destinations. While the popular Thai hotspots remain attractive, there is a noticeable trend of travelers seeking unique and off-the-beaten-path experiences. This signifies a shift in preferences, reflecting a desire for more authentic and less crowded travel experiences.

As Thailand is keen to highlight lesser-known destinations. What are some of the off-beat destinations you recommend for 2024 and why?

For 2024, we recommend exploring lesser-known destinations such as Kanchanaburi, Chiang Rai, and Khao Yai. These places offer rich cultural experiences, untouched natural beauty, and a chance to connect with local communities. Travelers can immerse themselves in the charm of these hidden gems, contributing to sustainable tourism and supporting local economies.

What are the new plans to step up the game, as Thailand is already projected as the Wellness Paradise? Tell us more about bleisure that tourists can expect only in Thailand.

Thailand is committed to maintaining its status as the Wellness Paradise. New plans include curated wellness packages, incorporating traditional Thai therapies, spa retreats, and holistic experiences. The concept of affordable luxury has evolved to prioritize personalized, authentic, and meaningful experiences that promote well-being, making Thailand an ideal destination for both wellness and bleisure travelers.

Can you elaborate on how partnership campaigns, Thailand Festivals in metro cities, agent meetings in Tier II & III cities, etc. have helped Thailand connect deeper in the market?

Partnership campaigns, Thailand promotions in metro cities, and agent meetings in Tier II & III cities have played a crucial role in deepening Thailand's connection with the market. These initiatives facilitate direct engagement with travel professionals and enthusiasts, fostering a better understanding of the diverse offerings and ensuring a wider reach.

Please tell us more about how Thailand will continue its promotions and campaigns of exploring low-carbon routes, highlighting immersive sustainable, and responsible travel.

Thailand is committed to promoting low-carbon routes, sustainable, and responsible travel. Ongoing campaigns will highlight eco-friendly practices, encourage travelers to explore lesser-known destinations, and support environmental-friendly management hotels. The focus is on minimizing the environmental impact while offering enriching travel experiences.

Share with our readers about the way of life in normal Thai society.

Thai society is deeply rooted in family values, with a strong emphasis on respect for elders and communal harmony. Children's education is highly valued, and there's collective participation in festivities that reflect the rich cultural heritage. Migration from villages to cities is a part of Thailand's evolving landscape, showcasing a blend of tradition and modernity.

Throw some light on the legends of Thai literature, music, films, and performing arts.

Thai literature, music, films, and performing arts are steeped in tradition and mythology. Works like Khon or Mask Dance performance on the Ramakien (Ramayana) epic, classical Thai music and traditional dances showcase the cultural richness and artistic prowess of Thailand. Thailand also offers diversity of visual arts both traditional and contemporary through exhibitions in art galleries.

Can you share any interesting anecdote or trivia about Thailand that many tourists do not know but must know before traveling to Thailand?

A lesser-known fact is that Thailand is home to the world's smallest mammal, the bumblebee bat. Also, whale watching is one-of-a-kind experience that can be done at Samut Songkran and Phetchaburi which is only one and a half hour from Bangkok. This intriguing piece of trivia reflects the country's diverse wildlife and adds a unique dimension to the travel experience. Khao Yai which located only 2 and half hour from Bangkok, is one of best destination for wildlife watching in the evening and at nighttime.

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