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Rethink the route: From imprints to footprints

Beyond speed: Embrace purposeful journeys, lighter footprints, deeper connections

June Mukherjee

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๐“๐ก๐ž ๐š๐ ๐ž ๐จ๐Ÿ ๐ก๐ข๐ ๐ก-๐ฌ๐ฉ๐ž๐ž๐, ๐ก๐ข๐ ๐ก-๐ข๐ฆ๐ฉ๐š๐œ๐ญ ๐ญ๐ซ๐š๐ฏ๐ž๐ฅ ๐ข๐ฌ ๐œ๐จ๐ฅ๐ฅ๐š๐ฉ๐ฌ๐ข๐ง๐  ๐ฎ๐ง๐๐ž๐ซ ๐ข๐ญ๐ฌ ๐จ๐ฐ๐ง ๐ฐ๐ž๐ข๐ ๐ก๐ญ. ๐ƒ๐š๐ซ๐ค ๐ ๐ซ๐ž๐ž๐ง ๐ญ๐จ๐ฎ๐ซ๐ข๐ฌ๐ฆ ๐จ๐Ÿ๐Ÿ๐ž๐ซ๐ฌ ๐š ๐๐ž๐ž๐ฉ๐ž๐ซ ๐ฉ๐š๐ญ๐กโ€”๐ฐ๐ก๐ž๐ซ๐ž ๐ญ๐ก๐ž ๐ฃ๐จ๐ฎ๐ซ๐ง๐ž๐ฒ ๐ข๐ฌ ๐ฌ๐ฅ๐จ๐ฐ๐ž๐ซ, ๐ญ๐ก๐ž ๐ข๐ฆ๐ฉ๐š๐œ๐ญ ๐ฅ๐ข๐ ๐ก๐ญ๐ž๐ซ, ๐š๐ง๐ ๐ญ๐ก๐ž ๐ž๐ฑ๐ฉ๐ž๐ซ๐ข๐ž๐ง๐œ๐ž ๐ญ๐ซ๐š๐ง๐ฌ๐Ÿ๐จ๐ซ๐ฆ๐š๐ญ๐ข๐ฏ๐ž. ๐“๐ซ๐š๐ฏ๐ž๐ฅ๐ž๐ซ๐ฌ ๐š๐ง๐ ๐ญ๐ก๐ž ๐ข๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ฒ ๐š๐ฅ๐ข๐ค๐ž ๐ฆ๐ฎ๐ฌ๐ญ ๐ฆ๐จ๐ฏ๐ž ๐›๐ž๐ฒ๐จ๐ง๐ ๐ช๐ฎ๐ข๐œ๐ค ๐ž๐ฌ๐œ๐š๐ฉ๐ž๐ฌ ๐ญ๐จ ๐ข๐ง๐ญ๐ž๐ง๐ญ๐ข๐จ๐ง๐š๐ฅ ๐ฉ๐ซ๐ž๐ฌ๐ž๐ง๐œ๐ž.

In a post-pandemic world weary of hyper-consumption, over-tourism, and climate disruption, the tourism industry stands at a tectonic crossroad. The question is no longer where we travel, but how. โ€œSlow is the new speedโ€ is no longer a romantic tagline; itโ€™s a survival imperative. And itโ€™s reshaping the architecture of global explorationโ€”from carbon-intensive jet-setting to purpose-driven pilgrimages. The path ahead demands that we decelerate to regenerateโ€”economies, ecologies, and empathy.

๐“๐‡๐„ ๐๐„๐– ๐Œ๐„๐“๐‘๐ˆ๐‚: ๐ˆ๐Œ๐๐€๐‚๐“ ๐๐„๐‘ ๐Œ๐ˆ๐‹๐„

Gone are the days when ticking off bucket lists was the benchmark of a โ€œwell-travelledโ€ life. Todayโ€™s conscious traveller demands more than a selfie with a sunset. There is a growing recognition that mobility must be measured not by reach, but by resonance. The new unit of meaningful travel is impact per mileโ€”social, environmental, and emotional.

This pivot finds expression in slow travelโ€”a deliberate, decarbonized, and immersive form of tourism that values connection over consumption. Whether itโ€™s walking pilgrimages through Bhutan, cycling trails in Vietnam, or community stays in Ladakh, the emphasis is on presence, not pace.

๐“๐Ž๐”๐‘๐ˆ๐’๐Œ ๐€๐’ ๐“๐‘๐€๐๐’๐…๐Ž๐‘๐Œ๐€๐“๐ˆ๐Ž๐๐€๐‹ ๐‚๐€๐๐ˆ๐“๐€๐‹

The worldโ€™s most precious destinations are not just physical spaces, but emotional geographies that shape our worldview. When approached mindfully, travel becomes a catalytic force for inclusive growthโ€”not just economic, but ecological and existential.

This means redistributing benefits to local artisans in Bali, women homestay hosts in the Indian Northeast, or Indigenous guides in Chiang Rai. Community-based tourism is no longer niche; it is necessary. It decentralizes wealth, preserves cultural integrity, and turns host communities into stakeholders, not spectacles.

Tourism for SDG alignment means embracing Destination Social Responsibilityโ€”a new code of conduct where travelers, operators, and governments co-create regenerative ecosystems, not extractive experiences.

๐“๐‡๐„ ๐’๐‹๐Ž๐– ๐๐Ž๐–๐„๐‘ ๐Ž๐… ๐€๐’๐ˆ๐€

Asia is not merely participating in this shiftโ€”it is leading it. From Japanโ€™s forest bathing trails to Thailandโ€™s wellness retreats and Bhutanโ€™s Gross National Happiness tourism policy, Asia offers a living blueprint for slow, soulful travel.

Even in the outbound domain, Asian travelersโ€”particularly from India, China, Malaysia, and Bangladeshโ€”are redefining luxury as consciousness. Whether affluent or aspiring, todayโ€™s traveller is asking: What legacy does my journey leave behind?

The rise of affordable luxury and experiential minimalism shows that ethical elegance is possible. Millennials and Gen Z travelers are reshaping the demand curve. Their loyalty lies not with loyalty programs, but with purpose. They seek Instagrammable moments, yesโ€”but not without meaning. They crave immersion, co-creation, and storytelling. For them, food, art, and adventure are not leisureโ€”they are learning.

๐†๐‘๐„๐„๐ ๐ˆ๐’ ๐“๐‡๐„ ๐๐„๐– ๐†๐Ž๐‹๐ƒ

The tourism sector now contributes to nearly 8% of global carbon emissions. In this high-stakes climate reality, green investments are no longer aspirationalโ€”they are urgent.

From low-carbon transport corridors to solar-powered eco-lodges, from plastic-free hospitality to biodiversity offsets, the infrastructure of tourism must now reflect planetary priorities. Governments must shift from subsidy to stewardship. Tourism boards must recalibrate their KPIsโ€”not just arrivals and revenue, but ecosystem health and community resilience.

Travel influencers must transcend aesthetics to advocate ethics. Every itinerary must become an SDG in motion.

๐–๐„๐‹๐‹๐๐„๐’๐’ ๐€๐’ ๐‘๐„๐‚๐‹๐€๐Œ๐€๐“๐ˆ๐Ž๐

As mental health emerges as a global priority, mindful travel is not a luxuryโ€”it is a therapeutic necessity. Forest walks, mindful hiking, digital detox retreats, slow food trails, yoga journeysโ€”these are not wellness trends but tools of self-restoration in a hyper-stimulated world. In an age of burnout, to wander well is to heal.

This form of slow exploration is introspective. It is a journey inward. Every sunrise watched in silence, every local story heard with sincerity, every step taken in rhythm with nature becomes an act of quiet rebellion against the noise of speed.

๐“๐‘๐€๐•๐„๐‹ ๐€๐†๐„๐๐“๐’ ๐Ž๐… ๐‚๐‡๐€๐๐†๐„

Operators, planners, and agents are no longer just facilitatorsโ€”they are curators of consciousness. As they re-enter the arena post-COVID, their role is less logistical and more philosophical. Itโ€™s not about organizing travel; itโ€™s about orchestrating transformation.

From personalized, carbon-conscious itineraries to partnerships with local cooperatives, the travel industry must now function as custodians of culture and climate.

๐“๐‡๐„ ๐‘๐Ž๐€๐ƒ ๐€๐‡๐„๐€๐ƒ: ๐…๐‘๐Ž๐Œ ๐ˆ๐Œ๐๐‘๐ˆ๐๐“๐’ ๐“๐Ž ๐…๐Ž๐Ž๐“๐๐‘๐ˆ๐๐“๐’

Travel can no longer be a passive pastimeโ€”it must become a conscious act.

We are moving from imprintsโ€”ephemeral, extractive, often damagingโ€”to footprints that are intentional, ethical, and enduring. This is the essence of dark green tourism: not just doing less harm, but doing deep good. Itโ€™s a shift from โ€œleave no traceโ€ to โ€œleave things better than found.โ€

In this new paradigm, travel is a responsibilityโ€”not a reward. A tool not for consumption, but for connection and co-creation. It is about climate-literate choices, community-rooted experiences, and a radical commitment to regenerative outcomesโ€”ecologically, culturally, spiritually.

What we need now is not more movement, but meaningful motion. Not more content, but consciousness. As the climate crisis deepens, the most luxurious experience may be this: Slowness. Stillness. Sincerity.

We must walk not to conquer places, but to listen to them, not to take memories, but to offer presence. Let every journey become a pact with the planet. Let every footprint be a promise โ€” to care, to restore, to return. The future of travel depends not on how far we go, but on how deeply we arrive.

June Mukherjee, July 15, 2025

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